What is the value of public affairs?

Public affairs work encompasses so much more behind the scenes than people realize. Over the past two years, I’ve had the pleasure and privilege of working in this space for a company that has poured an immense amount of time, heart, and soul into its projects. This job has taught me a great deal more than being a young professional and I’m incredibly grateful for that.

Because we don’t always have a clear picture of what public affairs is, people come up with their own preconceived notions. I’ve learned that public affairs professionals use a lot of strategies to bring important issues to a human level. We connect dots and problem solve for people. From project to project, I’ve encountered people from all walks of life and have received a new-found respect for issues our own neighbors face that many don’t know about.

Meeting new people, hearing their stories, and finding avenues for those stories to reach a larger audience has definitely been one of my favorite parts of public affairs. While it might feel like our stories are unique to ourselves, more often than not there are others who have gone through something similar. In the most kumbaya way, our personal stories and experiences are opportunities to grow and help others understand. Companies like K2 & Co help take it one step forward so more people can become aware. That’s the value of public affairs.