Grassroots can sometimes be hard to define. What it really breaks down to is familiarizing ourselves with issues that impact our local communities, finding groups of people who have a stake in the issue, and highlighting their authentic stories in a way that humanizes the issue.
We love what we do at K2&CO and we love the people we’re able to connect with through our projects. This week, there was a touching story in the Star Tribune about Ana Younker-Zimmerman. Ana was born without arms but that hasn’t stopped her from living life to the fullest. Recently, Ana threw out the first pitch during the Minnesota Twins game at Target Field. Ana is an inspiration, not only in the adapted sports community, but throughout the Twin Cities. Check out the full story here: http://www.startribune.com/st-paul-teen-with-disabilities-inspires/509553092/
K2&CO has had the honor of working with a number of amazing organizations and people over the years. Through our grassroots work, we have been able to bring attention to issues by partnering with local sports teams. Not only is it enjoyable for our project partners and volunteers to work with Minnesota sports teams, but this is a unique way to inform a greater number of people on issues they might not be familiar with.
Many sports teams have community fund programs that offer opportunities for activists and local organizations to share their stories. K2&CO has partnered with the Minnesota Twins, Saint Paul Area Chamber of Commerce, House of Charity, Verde Technologies, and the Hennepin County Sheriff’s Department to educate the public on prescription use/abuse and safe disposal. Our group was featured during the pre-game ceremony, had a video play on the Jumbotron, and we were able to pass out rally rags before the game. What a success!
If you’re curious about grassroots advocacy, the issues we’ve worked on, or how we can help bring attention to an issue you’re passionate about let us know. We’d love to connect!