Great Post from Our Friends at kglobal: How to “Marie Kondo” Your PR Strategy

You may have heard of the organization consultant, Marie Kondo from the popular Netflix show “Tidying Up with Marie Kondo.” She is also the author of the New York Times’ bestselling book, The Life-Changing Magic of Tidying Up. Millions follow her methods, but her tactics can be applied to more than just cleaning house. As a public relations (PR) professional, you can improve your PR strategies using elements of the KonMari Method™ to, as she says, “spark joy” and reach your campaign goals.

One of the main goals of a PR strategy is often to boost brand awareness while cultivating a positive reputation. What if you could apply Marie Kondo’s lessons to your PR strategy? The good news is, you can. This Spring, tidy up your PR strategy by implementing the following methods, inspired by Marie Kondo’s philosophy: