America’s Love of the Tournament Gives Minnesota a Chance to Shine

Just two years ago, the Super Bowl was in town giving the Twin Cities a chance to shine in the national spotlight, and show all the great things our state has to offer. Now, with March Madness in full swing and the Final Four in Minneapolis at U.S Bank Stadium, we get another chance to show the nation, and the world just what we have to offer.

Major sporting events in our state can be a challenge at times as everyday citizens face headaches trying to get to work, to school and just around to their normal favorite hangouts, but is also offers an economic boon to hotels, restaurants and our local economy. The Minneapolis Final Four Host Committee expects that Minneapolis will welcome 94,000 visitors in town for the event and see an economic infusion of $148 million. With that and an expected 23 million viewers at home, this is Minnesota’s time to shine and allow local businesses and brands to highlight what they do best.

The New York Times picked Five Places to Visit in Minneapolis near U.S. Bank Stadium in a recent article. Highlighted spots include Eastside restaurant and local favorite Faribault Woolen Mill Co. I expect that plenty of visitors will be impressed by our states’ world class dining and shopping!

Besides food and hotel stays, brands and businesses of all sizes have a chance to be a part of the action. Major brands including Capital One, Coca-Cola and AT&T are bringing in free concerts from Katy Perry, the Chainsmokers, the Jonas Brothers, and Zedd.

Nicollet Mall will be busy with more local and national brands coming into offer food, kiosks, interactive experiences, parades, rallies, TV interviews, and even a giant Ferris wheel! There are a wide array of opportunities and creative ways for Minnesota businesses and brands to capitalize on the tournament, and get in front of customers and grow their brands. I expect to see a lot of promotional creativity over the next couple weeks!

So whether you’re a sports fan or not, there are plenty of opportunities for Minnesotans to get basketball fever with the NCAA Final Four in town and take part in the fun. I know we’ll do a great job showing the world all the great things Minnesota and the Twin Cities has to do, see and experience.