When folks think strategic communication plans they often think press releases, television interviews, social media posts and brand promotion. But when thinking about how to positively position your policy, your idea or your product to the public, grassroots advocacy should be part of your strategic plan because it can fortify what matters most and help sway public opinion.
Here at KK & Co, we’ve seen firsthand in our work how helping every day citizens share their voice and get involved makes a real difference and impact on public conversation. Whether that’s on social media, in the newspaper or at the Capitol, grassroots advocacy adds real power to your message. It’s why we work hard to bring a grassroots angle to strengthen our client’s message and get them meaningful results.
A quality strategic communications plan means sharing your message with the right people, by the right people and in the right way. Grassroots advocacy helps bring more voices to the forefront, championing what’s most important to you.
Want to know more about engaging in a grassroots efforts? KK & Co has the experience and know how to answer your questions and get you results!